Australian singer-songwriter Kimberley Chen has released her latest album kiki, an album heavily revolving around the themes of sustainability and coexistence of living things in the world. kiki is also the seventh album released by the Mandopop princess, who is based in Taiwan. The title of the album “kiki” is inspired by multiple interpretations of the same word in different contexts. Firstly, Kiki is the main character in Hayao Miyazaki’s Kiki’s Delivery Service, representing a girl who is adorable but has a strong and independent personality, reflecting Kimberley’s own personality.
At the same time, “kiki” in Japanese has a double meaning of either “crisis” or “opportunity”; in Korean, “kiki” refers to a beautiful flower, while in the West, the name “Kiki” carries the meaning of love without boundaries. At the same time, “Kiki” is also Kimberley’s own nickname growing up, having been very much a part of her since she was born to this world. From these multiple derivations, the album kiki revolves around three main beliefs that Kimberley strongly feels about – the sustainability of the environment, animal rights, and a common understanding between people of different backgrounds and beliefs.
These core beliefs in turn culminate in the main theme of the album kiki, that of “coexistence”. As we receive from the abundant and rich resources of the world, we have to also give back to the other living things around us. Just like every wedding vow which promises eternity, the way in which we love and receive love has to come from deep within the heart. This is a reflection of Kimberley’s own lifestyle. As she enters her thirties this year, she sees her priorities changing, and an increasing desire to coexist with the world around her. Kimberley expresses this love through her daily actions, such as adopting a vegan diet for the past 14 years, and advocating for sustainability and care for our nature through the themes of this album.
Kimberley Chen believes that the songs in kiki do not just represent the ideas of her as an individual, but rather “us” as an entire existence. Through these songs, Kimberley hopes to convey the importance of coexistence amongst living things on this earth, and how we as different species can live alongside each other.
In the production of kiki, Kimberley Chen also assembled a stellar team of top producers and composers from across the world to achieve a sound that is international standard. This includes the likes of Colombian artist Bad Milk (BTS, Fisher, ZEROBASEONE, Afrojack), EDM musician Sweater Beats (Kimbra, Flume, Chet Faker), French multi-instrumentalist Jean Castel (NASAYA, Mosimann, Boris Way) and Grammy-nominated recording engineer Brian Paturalski (Aerosmith, Backstreet Boys, Leona Lewis, Britney Spears, G.E.M).
On the Mandopop front, Kimberley also sought out the best lyricists in the scene to pen a meaningful statement aligned with the important themes reflected in the album. These include lyricists such as Lin Xi (林夕), Xiao Han (小寒), Arthur Ma (马嵩惟), Huang Jianzhou (黄建州) and Jocelyn 9.4.0, who was recently nominated for the Best New Artist at the Golden Melody Awards.
Beyond the music and lyrics, the album’s main messages are also pushed through the music videos. In the MV for ‘Love Me More’, Kimberley partners with PETA (People for the Ethical Treatment of Animals) to raise awareness on the animal abuse that is rampant in the world around us, as humans continue to exploit animals in inhumane ways for our gain. The music video shows Kimberley as an embodiment of nature, interspersed with shocking images and clips of animal abuse happening across the history of mankind, and calling for a stop to such cruelty.
In the MV for ‘Good on You’, Kimberley Chen adopts a more upbeat tone, expressing a love song that is written for the animals. The video mainly shows clips from Kimberley’s volunteer work at an animal shelter and her interactions with the animals. It also ends with her encouraging people to adopt animals from shelters instead of buying, and raising awareness on the situation of stray animals with nowhere to call home.
The theme of sustainability carries on to the album itself, with the physical copies coming in the form of an biodegradable envelope made with FSC (Forest Stewardship Council) certified paper that is environmentally and socially responsible. Within the envelope are 14 postcards containing the song information, as well as Kimberley Chen’s concept photos for this release. In these photos, Kimberley is portrayed in different nature-related themes, resonating with the messages in her music. To ensure full sustainability, there is also no physical CD within this album, but instead an album card with a QR code where fans will be able to download the album digitally.
Additionally, Kimberley is taking fan engagement to the next level, leveraging the latest AI technology to share her album concept with fans in a creative way. Fans of Kimberley can now engage in conversations with an AI version of her on Chyna.town, where she will invite fans to write lyrics on the spot to create a new Kimberley Chen song instantly using AI vocals. The conversation will also generate an AI cat avatar for the fans based on their responses and personality.
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